Wael Hammad, Group CCO of XS.com, is a Syrian FX/CFD veteran (since 2012) who champions a client first approach using new XS AI tools. He advocates for improved ethical trading and transparency across the industry, and admires IBM's Arvind Krishna.

Wael Hammad, the Group Chief Commercial Officer at XS.com, entered the FX/CFD industry in 2012, attracted by its technological pace and global influence. He finds his role rewarding due to the challenge of staying ahead of trends and connecting with diverse global markets. Hammad states that XS.com differentiates itself by prioritizing a client first approach, utilizing innovative solutions like the XS AI driven tools and a tailored VIP program, and maintaining strong transparency. He believes the industry needs to focus more on ethical trading, sustainability, and transparency to build greater trust. His greatest success has been building a unified, high performing team. He expresses admiration for IBM CEO Arvind Krishna's leadership in AI and values adaptability, execution, and integrity in people. His key professional lesson is the critical importance of seeking broad perspectives before making major decisions.
| Metric | Value |
|---|---|
| Name | Wael Hammad |
| Company | XS.com |
| Current Position | Group Chief Commercial Officer |
| Education | Higher Institute of Business Administration |
| In FX/CFD Industry Since | 2012 |
| Country of Origin | Syria |
| Age | 40 |
| Favorite sport | F1 |
The constant evolution and technological advancements in the FX/CFD market were pivotal in drawing me to this industry. It represents a unique blend of innovation, strategy, and global economic influence. I was inspired by the opportunity to contribute to an ecosystem that is not only reshaping global trading and finance but also pushing the boundaries of technology to create smarter, more accessible financial tools. The fast paced nature of this industry aligns with my passion for driving impactful, forward thinking solutions that meet the demands of a rapidly changing financial landscape.
The relentless need to stay ahead of trends in a fast paced and competitive environment is exhilarating and keeps me consistently challenged. The global reach of the industry is particularly rewarding, as it allows me to connect with individuals, traders, and partners from diverse cultures and economies. This diversity provides a rich source of perspectives, enabling me to design solutions that resonate across various markets. Ultimately, it is the opportunity to influence change and create value on a global scale that makes this industry so fulfilling.
At XS.com, we pride ourselves on a client first approach, which ensures that every tool, service, and decision is meticulously designed to enhance user experiences. Unlike many, we go beyond transactional relationships to focus on building trust and long term partnerships. Our ability to anticipate market shifts and deliver innovative, customized solutions, such as our recent XS AI driven tools and a tailored VIP program, positions us as a leader in the space. Furthermore, our commitment to transparency, adaptability, and exceptional customer support distinguishes us in an increasingly crowded market.
The industry can gain significant credibility by placing greater emphasis on sustainability and ethical trading practices. This includes promoting responsible trading behaviors, ensuring transparency, and prioritizing long term relationships over short term gains. In today’s environment, traders must exercise caution in choosing a broker, ensuring they partner with firms that adhere to rigorous ethical standards and offer clear, reliable services. By championing these principles, the FX/CFD industry can build greater trust among its participants and foster a more sustainable and equitable trading ecosystem.
One of my proudest achievements has been building a team of highly skilled professionals who share a collective vision of innovation and excellence. By fostering a culture of collaboration, creativity, and adaptability, we have been able to drive meaningful change and deliver industry leading solutions. Whether it’s through the development of AI powered trading tools, expansion into new markets, or the launch of initiatives like our VIP Client Program, these accomplishments reflect the strength of a unified and forward thinking team. The ability to align individual talents with a shared purpose has been instrumental in our company’s growth and success.
If I had one chance to have dinner with an influential person, I’d prioritize the conversation itself rather than focusing solely on the individual. For instance, someone like Arvind Krishna, Chairman and CEO of IBM, comes to mind. His leadership in driving strategic partnerships, particularly in cloud computing and AI, is currently reshaping industries and societies. This aligns closely with the launch of our own XS AI tool, making such a conversation even more relevant and impactful. It would be a valuable opportunity to explore the future of AI and its transformative potential—not just in advancing technology but also in redefining the way businesses and cultures evolve.
I have been fortunate enough to experience many different cultures and visit incredible destinations. Currently, I choose to stay in Dubai because it serves as a hub for all things—business, innovation, and global connections. What truly makes a destination remarkable, however, is its culture and the people who drive it.
From Singapore, with its seamless integration of innovation and tradition, to a less conventional destination like Nairobi, where the entrepreneurial spirit and resourcefulness of its people are truly inspiring, every place offers unique lessons. A surprising destination that impressed me is Tallinn, Estonia. As a small country, Estonia’s ability to become a global leader in digital innovation, e governance, and entrepreneurship has impressed me deeply. It reminds me that no matter the size, with the right strategy and partnerships, you can lead on a global stage. Estonia is proof that with vision, collaboration, and the willingness to embrace technology, even a small nation can create a transformative global impact.
What stands out to me are individuals who combine vision with a relentless drive for execution. It’s easy to talk about ambition, but it’s the ability to turn ideas into meaningful outcomes that truly sets people apart. I admire those who are adaptable and able to thrive in uncertainty, all while maintaining integrity and a commitment to collaboration. It’s this blend of strategic thinking, resilience, and teamwork that drives success and creates lasting impact.
When I originally started working as a very young professional, nearly 25 years ago, one action I wouldn’t repeat is making decisions without seeking broader perspectives. Back then, I often relied on my own expertise and instincts, confident in my ability to navigate challenges. While the outcomes were often positive, I’ve since learned, especially in my role now as a leader, that engaging diverse viewpoints not only strengthens decisions but also fosters collaboration and innovation across the team.
The lesson here isn’t about the decisions themselves or any misstep—it’s about two critical factors: first, how self aware you are to notice a mistake, and second, how fast you recover from it and remain flexible enough to adapt.
Instead of choosing the future or the past—an easy way out when you want shortcuts—I would focus on revisiting the same key moment to observe how different decisions play out. This isn’t about redoing choices but about understanding the ripple effects they create. By carefully observing these outcomes, you can gain deeper insights into how small decisions can lead to significant results. It’s a way to refine strategic thinking, strengthen decision making, and ensure every action contributes to meaningful and lasting impact.
That said, it’s important to recognize that, day in and day out, critical decisions must be made in real time. While observing and analyzing are essential, some decisions require immediate action, and that’s where risk management and calculated judgment come into play. Striking the balance between careful observation and decisive action is how you measure and mitigate risks effectively.