eToro Brings Crypto Deposits And Stock Incentives to UAE Market

eToro expanded its services in the UAE, allowing users to deposit nine cryptocurrencies into their eToro Crypto Wallet and convert them to US dollars for trading. To drive this feature, eToro is offering a promotional incentive of 1 percent back in UAE listed stocks, capped at $1,000 monthly, mirroring a recently launched program in the UK and Europe. This move targets diversification, as digital assets currently generate over 90 percent of eToro's total revenue.

ramzi.a@financemagnates.comNovember 25, 2025

eToro Brings Crypto Deposits And Stock Incentives to UAE Market

eToro rolled out a key feature for its UAE users, enabling them to deposit nine major cryptocurrencies including Bitcoin, Ethereum, and USDC directly into their eToro Crypto Wallet, and subsequently converting them to US dollars for trading across all asset classes on the platform. To actively promote this feature, eToro is offering a limited time stock rewards program through March 31, 2026, where users earn 1 percent back, up to $1,000 monthly, in stocks listed on the Abu Dhabi Securities Exchange or Dubai Financial Market. The company's focus on bridging crypto gains to traditional markets is strategic, given that digital assets accounted for 91 percent of its $2.09 billion second quarter revenue and 93 percent of its first quarter revenue. Trade volume analysis shows crypto trades grew by 49 percent year over year, while traditional capital markets activity saw 3 percent growth. This rewards program was first launched in the UK and Europe a few weeks prior, offering 1 percent back in local equities (GBP or EUR equivalent caps), and is designed to help younger users who began investing in crypto diversify into other asset classes.

eToro Sweetens Crypto Deposits With Stock Rewards in UAE

UAE users can now transfer nine cryptocurrencies, including Bitcoin, Ethereum, XRP, USDC, Chainlink, Aave, Uniswap, Polygon, and Fetch.ai, into their eToro Crypto Wallet before converting those holdings to US dollars for trading across the platform.

To promote the new feature, the company is offering 1 percent back in UAE listed stocks on conversions, capped at $1,000 monthly through March 31, 2026. Users must opt into the program and select from a monthly list of stocks trading on the Abu Dhabi Securities Exchange or Dubai Financial Market.

“Many younger users began investing through crypto, and are now looking for simple, seamless ways to diversify into other asset classes,” Doron Rosenblum, executive vice president of business solutions at eToro, said.

Digital Assets Generate Nine-Tenths of Revenue

Digital Assets Generate Over 90 Percent of Revenue

The UAE launch extends a broader push by eToro to funnel crypto gains into traditional markets as digital asset trading dominates company revenue. Cryptocurrency accounted for $1.91 billion of the platform's $2.09 billion in second quarter revenue, or 91 percent of the total. Equities and commodities brought in just $114 million during the same period.

The concentration has held steady through 2025. Crypto represented 93 percent of eToro's $3.76 billion in first quarter revenue before dipping slightly to 91 percent in the third quarter. Assets under administration reached $19.7 billion in August, up 77 percent from the previous year, while funded accounts grew 15 percent to 3.69 million.

Crypto trades jumped 49 percent year over year to 10.7 million transactions in July and August, with average trade size nearly doubling to $345. Traditional capital markets activity showed 3 percent growth, reaching 87.7 million equity and commodity trades with average sizes climbing 4 percent to $273.

Rewards Program Debuts After European Rollout

eToro first launched the stock cashback model in the UK and Europe on November 6, offering 1 percent back in British or European equities when users deposit and convert crypto to pounds or euros. The promotion runs through the same March deadline with monthly caps of £1,000 for UK customers and €1,000 for European users.