Broker Web Visibility Concentration Eases as Top 10 Share Falls to 69%

FM Intelligence visibility data for April and May 2026 shows the retail broker ranking order intact month over month, with the share of tracked visits captured by the ten highest-visibility brokers easing and the gap between first-ranked OANDA and the rest of the field narrowing.

Retail broker web-visibility rankings changed little between April and May 2026, with a rank correlation of 0.98 across the 98 brokers tracked in the FM Intelligence visibility dataset. OANDA Corporation remained the highest-visibility broker in both months, while its share of tracked visits eased to 26.5% in May from 30.7% in April, narrowing its lead over second-ranked eToro to 1.8 times from 2.6 times. The 10 highest-visibility brokers together accounted for 69.2% of tracked visits in May, down from 73.1% a month earlier. Forty-five of the 98 brokers recorded higher visibility month over month. Desktop accounted for 66.0% of broker web visibility in May, up from 63.1% in April. A change in the dataset's country-level attribution between the two months confines this comparison to global ranking, share, concentration, and device measures.