No Unique Data, No Unique Value: The Business Lesson Behind ChatGPT-5 (Paid)
The AI revolution is undeniable, but it’s time to recognize the boundaries of what current models can truly deliver without real data access. The lesson for business is clear: without proprietary data, AI insights remain shallow and incomplete.
The launch of ChatGPT 5 generated significant hype but resulted in widespread user disappointment due to issues like inconsistency and simplicity, reflecting a broader problem across the AI industry. Critics suggest the GPT 5 rollout was focused on cost optimization rather than transformative technological advancement. The primary issue is that the traditional drivers of AI growth increasing compute and publicly available data are reaching their limits, with much of the internet already consumed by previous training efforts. A fundamental limitation persists for business intelligence: current AI models can only generate value by compiling information that is already publicly known, often performing tasks faster than a junior analyst but lacking unique, proprietary data. Experts assert that because the most valuable data is inaccessible online, AI cannot replace human expertise in critical sectors, requiring businesses to use AI intelligently to simplify manual tasks without expecting unique insights.
Current AI Models Are Facing Limitations
The launch of ChatGPT 5 was promoted as an AI revolution. However, the atmosphere of enthusiasm has faded weeks later, with social media and blogs filled with reviews expressing disappointment. Terms like “Inconsistent, stubborn, hallucinatory, toneless, uncreative, disjointed, simplistic, robotic, artificial” are often used to describe it. Some critics argue that GPT 5’s rollout was as much a business maneuver focused on cost optimization and maximizing efficiency as it was a technological step forward. This issue reflects a broader problem in the AI industry: the current philosophy of improvement is reaching its limits. The rapid growth of language models is slowing down, as traditional growth drivers more data and compute are no longer yielding transformative gains. The internet has been largely consumed by previous training efforts, and building bigger models is now more expensive, data hungry, and resource intensive than ever. While some limitations can be addressed by improving AI models’ ability to learn from sources beyond text (like videos and audio), a fundamental problem persists, particularly in business intelligence: AI can only learn what is already known.
No Unique Data, No Unique Value
The most valuable data and information a company may need whether it’s a CFD broker or a technology provider cannot be found online, so AI models cannot access it. This is why, while AI can generate “reports” or “research,” their value is limited. They merely compile widely available information faster than a junior analyst could do manually. Experts in intelligence and research fields know that data is the most valuable asset. The more unique the data, the better. This means it cannot be found online. For example, Finance Magnates Intelligence collects data directly from the market participants through mutual connections and agreements. This type of data and information is inaccessible to popular AI agents, as it requires direct access to numerous small participants in specific markets and industries.
Not Skeptical About AI Just Realistic
So, do we need AI at all? Of course. It’s impossible to operate today without AI’s help. However, it’s crucial to understand how AI models work and where they can be applied. AI agents excel at simplifying long, manual tasks, but they don’t add value beyond what’s widely available on the internet. For this reason, after working in business intelligence, research, and analysis for over a decade, I am convinced that despite the growing use of AI technology, it will never replace human expertise in critical sectors. Just as the “dot com bubble” didn’t replace physical stores despite some experts’ warnings in the late nineties. AI won’t fully replace human insight. There’s no turning back from AI. We must use “artificial intelligence” in today’s world, but let’s use it intelligently.