ESMA aims to simplify retail investing by reducing regulatory friction and making rules more user-friendly and aligned with how investors engage with financial services.

ESMA’s 2025 findings highlight the need to make investing simpler and more accessible for retail investors across the EU. While the core regulatory framework remains intact, ESMA recognizes that current rules often create practical friction, especially in digital settings, and is now focusing on making them more user-friendly, proportionate, and aligned with real investor behavior.
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